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What is branding and why does it matter?

Your brand is not just a logo and some colors but the company’s reputation or the way other people perceive your company. The logo is just one small part of the big picture that is your brand. Your company branding should speak to your target audience and want to draw them in. To do so you want your brand to stand out and have lot’s of touch points to reach your audience. This could be a website, business card, social media, email newsletter or more. Having a visual identity that attracts and engages customers will help your business grow!

What we do best

• Visual Identity
• Logo Design
• Brand Strategy
• Brand Guidelines
• Website Design Direction
• Social Media Templates
• Email & Newsletters
• Packaging Design
• Print Collateral
• Prenstation Decks
• Illustrations
• Lettering
•Signage/Wayfinding
• Interior Design
• Etc..

Let's Chat

My Process

Discovery

This is your time, tell me everything about you and your business. I really want to get to know you and learn what your business is all about. In turn, I’ll share more insight into how my design process works. If we both feel good about it, then I’ll send a timeline and a questionnaire to gather further information that will help me create a brand identity you love.

After learning all about your business I’ll provide you with one or multiple visual brand directions that have curated just for you!

Design

This is where the magic happens. Once we’ve decided on a brand direction now I can get to work creating a visual identity specific and specially for you. In this part of the process I’ll work on: primary logo, secondary logos, brand marks, patterns, color palette, typography, and image direction. These are the pieces that will bring your brand to life. I will show you mock-ups that will hep you to see your brand in the real world. We will work together in this stage until you are absolutely in love with it all.

Application

This is the stage where we create any collateral that may be missing. Maybe you need new business cards or social media templates.

Now you are almost ready to reveal your brand to the world. Once everything is approved, I will provide you with all of your final files in an organized folder and provide any direction you need to use your new visual brand with confidence!